The spotlight was on Papua at the World of Coffee Jakarta 2025, where local coffee producers brewed up not just flavors but also major deals. With transaction values reaching an impressive Rp1.6 billion, this achievement marks a significant milestone for the region’s specialty coffee industry.
☕ Papua Coffee Steals the Show
At this year’s World of Coffee, which drew participants from across Southeast Asia and beyond, Papua’s coffee booths quickly became a crowd favorite. Their rich, earthy flavor profiles—combined with the unique stories of highland farmers—captivated buyers, roasters, and industry insiders alike.
Papuan Arabica coffee, known for its citrusy acidity and clean aftertaste, was especially popular. Visitors noted that the beans from the central highlands stood out for their consistent quality and ethical sourcing.
💼 Transactions Total Rp1.6 Billion: What’s Behind the Boom?
According to Indonesia’s Ministry of Agriculture, the total transactions made for Papua coffee during the event reached Rp1.6 billion (approximately USD 100,000). These sales included green beans, roasted products, and long-term purchase agreements with both local and international buyers.
Several factors contributed to this success:
- Growing Global Interest in Traceable Coffee: More buyers now demand full transparency—from farmer to cup—and Papua delivers just that.
- Government and NGO Support: Initiatives to train farmers, improve post-harvest processes, and market Papua coffee globally have finally borne fruit.
- Premium Positioning: Papua coffee is being positioned as a high-end product, and buyers are willing to pay top dollar for quality and sustainability.
🌍 Going Global: Papua Coffee’s Growing Export Potential
Notably, international roasters from Japan, South Korea, and Australia expressed serious interest in long-term collaboration with Papua cooperatives. Several Memorandums of Understanding (MoUs) were signed, signaling the start of broader export activity.
This global recognition highlights that Papua coffee is no longer just a local secret—it’s becoming a global commodity with cultural and economic value.
📈 What This Means for Papua’s Farmers
More than just numbers, these transactions represent hope and opportunity for thousands of smallholder farmers across Papua. With better prices and reliable buyers, many farmers can reinvest in their farms, adopt sustainable practices, and improve their livelihoods.
In addition, women-led cooperatives in the region received special attention, as many of them showcased coffee grown and processed entirely by women farmers—boosting visibility and gender equity in the sector.
✅ Conclusion: A Landmark Moment for Papua Coffee
Papua’s Rp1.6 billion achievement at the World of Coffee Jakarta 2025 is more than just a commercial success—it’s a turning point. As demand for ethical, high-quality coffee rises globally, Papua is positioning itself as a serious player in the specialty coffee scene.
With continued support and innovation, there’s no doubt that Papua coffee can conquer not just Jakarta, but the world.
