|Is your organization prepared for the next paradigm of customer experience? Or will you be left behind? This practical book will make you a winner in a market driven by experience and enable you to develop desirable offerings and standout service and attract loyal customers. Author Simon Clatworthy shows you how to transform into an organization that aligns your customers’ experiential journey with platforms, organizational structures, and strategic alliances. Rather than treat customer experience as an add-on to product and service design, you’ll discover how experience-centricity can drive the whole organization.