“Most companies think traditional Business Intelligence (BI) in which data is collected in warehouses, models are created based on business criteria and results are visualized through reports is sufficient. While this is true if your only concern is to answer basic questions like which customers are more profitable, it is not enough to deliver transformative business change like Data Science can. Data Science takes a different approach than BI in that insights and models are derived from the data through the application of statistical and mathematical techniques by Data Scientists. The data drives the modeling and insights. When you let the data guide you – you are less likely to try to use the data to support wrong predispositions or conclusions.” Kristen Paral ( August 23, 2014 )