“The 4 Types of Data Analytics
• Descriptive: Answers the question, ‘What Happened?’.
• Diagnostic: Commonly used in engineering and sciences to diagnose ‘what went wrong?’.
• Predictive: Used to predict for future trends and events based on statistical or mathematical modeling of current and historical data.
• Prescriptive: Used to tell you what to do to achieve a desired result. Based on the findings of predictive analytics.” Lillian Pierson ( May 11, 2015 )