“1. Think carefully about which projects you take on.
2. Use as much data as you can from as many places as possible.
3. Don’t just use internal customer data.
4. Have a clear sampling strategy.
5. Always use a holdout sample.
6. Spend time on ‘throwaway’ modelling.
7. Refresh your model regularly.
8. Make sure your insights are meaningful to other people.
9. Use your model in the real world.”
Rachel Clinton ( January 7, 2015 )