Maximizing the Value of Your Text Data
This book explores the process of text analytics in order to increase the accessibility of information available in unstructured text data. Unlike other books available in the text analytics field, Practical Text Analytics opens the door to business analysts and practitioners that may not have extensive coding experience or knowledge of the area. This allows readers without a programming background to take advantage of the nearly limitless information currently shrouded by text. Text analytics can help organizations derive insights for their business from text-based content like emails, documents, or social media posts. This book covers the elements involved in creating a text-mining pipeline. While analysts will not use every element in every project, each tool provides a potential segment in the final pipeline. Understanding the options is key to choosing the appropriate elements in designing and conducting text analysis.