“Success in today´s data-oriented business environment requires being able to think about how these fundamental concepts (Data Mining, Predictive Analytics) apply to particular business problems – to think data-analytically. Data should be thought of as a business asset, and once we are thinking in this direction we start to ask whether (and how much) we should invest in data. Thus, an understanding of these fundamental concepts is important not only for data scientists themselves, but for any one working with data scientists, employing data scientists, investing in data-heavy ventures, or directing the application of analytics in an organization.” Foster Provost & Tom Fawcett ( 2013 )