“On a scale less grand, but probably more common, data analytics projects reach into all business units. Employees throughout these units must interact with the data science team. If these employees do not have a fundamental grounding in the principles of data-analytic thinking, they will not really understand what is happening in the business. This lack of understanding is much more damaging in data science projects than in other technical projects, because the data science is supporting improved decision-making. This requires a close interaction between the data scientists and the business people responsible for decision-making. Firms where the business people do not understand what the data scientists are doing are at a substantial disadvantage, because they waste time and effort or, worse, because they ultimately make wrong decisions.” Foster Provost & Tom Fawcett ( 2013 )