“Big Data’s undeniable impact on companies’ goodwill and reputation has permeated the landscape of corporate valuation. Recent research confirms that companies need to face the new normal whereby corporate reputations suffer after mishaps with data under their control. Today’s companies must appreciate that their use, misuse and governance of Big Data can have an impactful effect on their goodwill and resulting valuation.” Judy Selby ( April 20, 2015 )