This paper traces the history of visual representation, from early cave drawings through the computer revolution and the launch of Tableau. We will discuss some of the pioneers in data research and show how their work helped to revolutionize visualization techniques. We will also examine the different styles of data visuals, discuss some of the barriers to making effective visuals and the methods we use to overcome those barriers. In the end, we will show the power (and limits) of human perception, and how we can use data to tell stories – much like those of the earliest cave drawings. Designing Great Visualizations