Self-Service Business Intelligence (BI) has been the holy grail for BI professionals for a long time. Yet almost two-thirds of BI professionals (64%) rate the success of their self-service initiatives “average” or lower. Newcomers to BI struggle even more, with more than half (52%) rating their attempts at selfservice BI “fair” or “poor.” One reason for these less-than-stellar numbers is this: Implementing selfservice BI is more complex than it looks. It’s not a one-size-fits-all program. BI users come in many different shapes and sizes, each with unique information requirements. This report lays out several frameworks that explain how users interact with information and then maps elements of each to BI functionality and categories of BI tools. This mapping is critical to success with self-service BI…. Business-Driven BI: Using New Technologies to Foster Self-Service Access to Insights