Big data has rapidly progressed from an ambitious vision realized by a handful of innovators to a competitive advantage for businesses across dozens of industries. More data is available now – about customers, employees, competitors – than ever before. That data is intelligence that can have an impact on daily business decisions. Industry leaders rely on big data as a foundation to beat their rivals. This big data revolution is also behind the massive adoption of Hadoop. Hadoop has become the platform of choice for companies looking to harness big data’s power. Simply put, most traditional enterprise systems are too limited to keep up with the influx of big data; they are not designed to ingest large quantities of data first and analyze it later. The need to store and analyze big data cost-effectively is the main reason why Hadoop usage has grown exponentially in the last five years. Putting Hadoop To Work The Right Way