This report hopes to establish some of the key barriers that prevent successful commercial deployments while providing real-world assistance so obstacles can be overcome. It will focus on the di erent needs of an initial text analytics adoption, including what our contributors all cited as the top company need: strong high-level executive support to help ensure necessary long-term funding. Text analytics can be applied in almost every business case and multiple units within the same organization can benefit from a centralized analytics division. The market’s future is still a concern because of the shortage in text analytics professionals, and this reality is a guiding force for today’s successful pilots and programs. Making the business case for text analytics