This white paper discusses the issues involved in the traditional practice of deploying transactional and analytic applications on separate platforms using separate databases. It analyzes the results from a user survey, conducted on SAP’s behalf by IDC, that explores these issues. The paper then considers how SAP HANA, with its combination of in-memory data management and its ability to handle both transactions and analytics in real time, can resolve these issues. It explores how businesses may find opportunities for innovation (such as the ability to engage in a richer dialog with a customer based on analysis of the latest transactional information), for speed (with the ability to provide faster access to information to make timely decisions), and for simplification of the IT landscape with a single in-memory platform. Blending Transactions and Analytics in a Single In-Memory Platform: Key to the Real-Time Enterprise