“In the fast moving world of today, data is being created at lightning speed. Data comes from an infinite variety of sources and all this data can be used to discover valuable business insights. Combining internal and external data can enable organisations to beat the competition, as the analysis will provide valuable insights. The more business users that work with such insights, the better your organisation will become. Organisations should therefore strive for a data-driven, information-centric culture, where every business user makes decisions based on data.” Mark van Rijmenam ( October 16, 2014 )