Business stakeholders are putting more pressure on IT to keep up with and meet market demands. Yet existing data management platforms and strategies were not designed for an agile business or the digital age. Data management is the backbone needed to define and orchestrate the digital experience and to ensure confidence in the data used in your key processes. Forrester’s data management playbook shows enterprise architecture (EA) professionals how to build a more elastic and flexible data management practice to meet the new data demands brought on by digital disruption. Transform Your Organization With Strong Data Management – Executive Overview: The Data Management Playbook