Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music exemplify the target areas of media asset management (a sub-category of DAM). Digital asset management systems (DAMS) include computer software and hardware systems that aid in the process of digital asset management. The term “digital asset management” (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files. The “media asset management” (MAM) sub-category of digital asset management mainly addresses audio, video and other media content. The more recent concept of enterprise content management (ECM) often deals with solutions which address similar features but in a wider range of industries or applications. … Digital Asset Management (DAM) google