This tutorial provides an overview of the data mining process. The tutorial also provides a basic understanding of how to plan, evaluate and successfully refine a data mining project, particularly in terms of model building and model evaluation. Methodological considerations are discussed and illustrated. After explaining the nature of data mining and its importance in business, the tutorial describes the underlying machine learning and statistical techniques involved. It describes the CRISP-DM standard now being used in industry as the standard for a technology-neutral data mining process model. The paper concludes with a major illustration of the data mining process methodology and the unsolved problems that offer opportunities for research. The approach is both practical and conceptually sound in order to be useful to both academics and practitioners. Data Mining: A Conceptual Overview