“• Big data is about the infrastructure – ensuring that the underlying hardware, software and architecture have the ability to enable analytics. Big data is about storage, speed, performance and functionality.
• Analytics is about the data and its impact on the business, about putting in the proper data models, algorithms and tools in place to manipulate and understand the data in a way that drives effective decision-making. In other words, analytics is about enabling informed decisions and measuring impact.”
Dell ( 2014 )

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