Content Grouping lets you group content into a logical structure that reflects how you think about your site or app, and then view and compare aggregated metrics by group name in addition to being able to drill down to the individual URL, page title, or screen name. For example, you can see the aggregated number of pageviews for all pages in a group like Men/Shirts, and then drill in to see each URL or page title.
You start by creating a Content Group, a collection of content. For example, on an ecommerce site that sells clothing, you might create groups for Men, Women, and Children. Then, within each group, you might create content like Shirts, Pants, Outerwear. This would let you compare aggregated statistics for each type of clothing within a group (e.g., Men’s Shirts vs Men’s Pants vs. Men’s Outerwear). It would also let you drill in to each group to see how individual Shirts pages compare to one another, for example, Men/Shirts/T-shirts/index.html vs Men/Shirts/DressShirts/index.html.
Content Grouping google

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