Imagine that your organization is effectively using a business intelligence (BI) solution that provides everything you need to make better decisions and improve operational efficiency. Imagine users with their fingers on the pulse of markets, customers, channels and operations at all times. And imagine that your programs, plans, services and products are being designed with full and timely insight into all the factors – past, present and future – critical to success. What would it take to make that happen? What businesses need from BI is a full picture. And that is why it is important to understand that, for now and in the future, BI should help you not only describe and diagnose your past and current performance, but also predict future performance. When your business can do all three, you have a better idea of what your business needs to do to stay competitive. You have reports that show you where you have been, scorecards and real-time monitoring that show what is happening now and predictive analytics to show where your business is headed. This paper explains the advantages of a BI solution that includes predictive analytics. BI forward: A full view of your business